Admit it: we could all benefit from some more fashion advice. If we could all take our Gay Best Friend to our closet and get raw, candid feedback, we would. However, the closet is too traumatizing for gays. That’s why, at Depop, we are putting the divas in your closet. You can hear their opinions on every outfit you try on. Just remember to trust the diva in your closet.
Emphasizing social strategy, our campaign aims to connect with Gen Z through short-form content in the style of short skits that promote Depop.