For the 2024 National Student Advertising Campaign, we were tasked with persuading 18-35-year-olds to switch to cold water washing with Tide.
I worked on the creative team and our campaign placed ninth nationally.
Creative Strategy
OOH
This campaign utilized eye-catching out-of-home placements to maximize exposure to audiences. This is a variety of ways that our equation could appear in various out-of-home settings.
Social
We also made sure to take advantage of social media engagement with a handful of social executions to drive our campaign equation into the minds of the 18-35-year-old consumer.
