Frankendinner
At Trader Joe’s, the best meals are experiments. We bring the concept of “girl dinner” to the next level by turning snack plates and pantry items into something unexpected. Frankendinner is the idea that combinations like cauliflower gnocchi in stir-fry or curry on pasta aren’t accidents, they’re the point. Meals are meant to be reimagined, reconstructed, and sometimes a little weird. It’s all about following your instincts and turning “I wonder if…” into “I can’t believe how good this is.” Your pantry isn’t a set of rules; it’s a place to try and create new things. Trader Joe’s is a place where you can turn random ingredients into Frankendinner.
Microsite
Social
Social executions are made to draw Trader Joe’s existing customers to the Frankendinner Creator. At the same time, the customer will be forced to think about how they would Frankendinner a meal with posts that feature food combinations with a surrealist aura.